Richard Boele is Managing Director of Banarra Sustainability Assurance and Advice. In this interview with Dr Wayne Visser, CEO of CSR International, he reflects on how his interactions with executed Nigerian human rights activist, Ken Saro Wiwa, shaped his perception of CSR in general and Shell in Nigeria in particular. He also draws interesting parallels with the blockbuster movie, Avatar. The interview was conducted at the ACCSR conference in Melbourne on 19 February 2010.