Wednesday, January 19, 2011

Philip Kotler on "The Age of Responsibility"

Guest comment on Wayne Visser's "The Age of Responsibility" by Philip Kotler, S. C. Johnson and Son Distinguished Professor of International Marketing at Kellogg School of Management, Northwestern University and author ofCorporate Social Responsibility:

"Your new book deserves to become an instant classic. It brings together so many ideas, writings, and stages in the development of CSR. It is a liberal education on the relation of business to society. I hope that it is read not only by companies but becomes a required reading in business schools to prepare business students for a higher level of thinking about their future role and impact. I am happy to endorse the book: A most impressive book! I will recommend it to every company to figure out why they are practicing CSR and how to really practice it to make a difference to their profits, people, and the planet."

The Age of Responsibility: CSR 2.0 and the New DNA of Business, by Wayne Visser is available from, and other leading book retailers (ISBN-10: 0470688572, ISBN-13: 978-0470688571).